founded by me
myndful.
Version one
An AI mental health and financial coaching platform on GPT-4, with handoff to human coaches for complex cases. It reached 25,000+ users across 67 universities in 17 countries through a 100-person brand ambassador program.
Backed by a $75K pre-seed SAFE from Zinc VC, with an advisory board including people from Stripe, Klarna, Goldman Sachs, and Monzo.
Version two
The relaunch builds the audience first, with content on TikTok and Instagram, a 30-second check-in with no sign-up, and a monthly newsletter, before the next app ships.
Product decisions
- Build the audience and the channel before building more product.
- Match the tone users already speak in, not the tone of wellness apps.
- Keep every first step free of sign-up, and state plainly that it is not a crisis line, and link to 988.